Agentic AI • Programmatic CTV • Partnerships
Make your CTV inventory agent-ready in 30 days.
Packaging + workflow cleanup that reduces activation tax and unlocks incremental demand without consuming your product roadmap.
Built for platform and inventory leaders: Ads/Product, Revenue, Partnerships, and Programmatic Operations.
Credibility in one line
Operator-led GTM + partnerships across CTV/programmatic (seller + platform + partner) — built around packaging readiness, workflow friction removal, and pilots tied to revenue outcomes.
- • Packaging & offers
- • Deal & activation workflow
- • Measurement mapping
- • Partner-ready operating terms
Clarity
Identify where agents create real leverage, plus the smallest measurable pilot.
Acceleration
Clean offers + metadata so partners and agents can discover and transact reliably.
Execution
A 30-day readiness sprint that doesn’t hijack the roadmap.
Latest writing
Fresh thinking in plain English on agentic AI, market structure, and what actually matters for operators.
Featured post • Substack
The Agentic Shift Is Simple Economics
A simpler way to think about the agentic shift: less standards drama, more economics. Lower transaction costs, less manual work, and more money kept by buyers and sellers.
The CTV problem isn't AI. It's workflow friction.
Agentic buying will route spend toward inventory that's clean, machine-readable, and easy to transact. The winners reduce manual steps in packaging, activation, and measurement — without massive rewrites.
Inventory readiness
Make offers discoverable and executable with clear rules + consistent metadata.
Friction reduction
Reduce tickets, handoffs, and rework to shorten time-to-spend.
Measurable outcomes
Pilot tied to repeat spend, yield, and measurement clarity.
The promise
In 30 days, your inventory is agent-ready without consuming your product roadmap. I show you what to clean up, what to standardize, and the smallest pilot that proves value.
How I help
A practical operator's approach: inventory + packaging readiness, partner workflows, and a pilot path that drives revenue outcomes.
30-Day Agentic Readiness Sprint
Make your inventory and offers clean, machine-readable, and executable — without hijacking the roadmap.
- • Readiness scorecard + “activation tax” baseline
- • Packaging spec + gold-standard examples
- • Pilot plan + KPI definitions (time-to-launch, repeat spend, yield)
Partnership + Packaging Design
Partner-ready offers and operating terms that reduce friction and speed adoption.
- • DSP/SSP/OEM alignment
- • Two-way value exchange
- • Commercial + workflow fit
GTM + Enablement
Narrative, sales tools, and weekly execution that moves dollars.
- • Positioning + talk tracks
- • One-pagers + exec decks
- • Weekly cadence + partner pipeline
What you get
Concrete outputs you can use internally, take to partners, and measure against revenue.
Agentic Readiness Scorecard
A clear view of what’s clean, what’s messy, and what to fix first — tied to revenue impact.
Packaging Spec + Gold Standards
A simple packaging framework and examples that make offers machine-readable and executable.
Workflow Map + Friction Kill List
Where activation breaks today, how much it costs, and the fastest path to reduce it.
Pilot Plan + KPI Dashboard
A 30–60 day pilot with success metrics (time-to-launch, repeat spend, yield, measurement clarity).
Want to move faster?
If you want agentic workflows that translate into real revenue, let’s do a short call and decide if there’s a fit.