Strategy, partnerships, and agentic execution for CTV monetization
Turn CTV complexity into revenue—fast.
Ripley Media Agentic helps broadcasters, publishers, and platforms grow programmatic CTV revenue by aligning partnerships, packaging, and activation.
Services
CTV Programmatic Growth
- Supply + demand strategy (DSP/SSP, PMP/PG, auction)
- Local/SMB demand enablement and GTM planning
- Yield, floors, packaging, fill-rate optimization
Agentic & Standards Strategy
- AdCP / agent-to-system roadmap and partner alignment
- API vs standard integration trade-offs (reduce NxM integration tax)
- PoC design with measurable KPIs and governance
Partnerships & Deals
- 2-way partnerships with DSPs, platforms, and station groups
- Commercial terms, rev-share structures, packaging strategy
- Executive narrative + sales enablement materials
Selected work
Local CTV Revenue Acceleration
Partner plan across major DSPs and specialty buyers to unlock incremental local/SMB demand while tightening two-way value.
Agentic Activation Blueprint
Mapped where agentic execution sits over existing programmatic plumbing and defined the minimum viable integration surface.
Packaging & Yield Playbook
Packaging, pricing, and operational guidance that scales without breaking ad ops.
About
Ripley Media Agentic is a focused consultancy for teams navigating the next era of CTV monetization—where automation, APIs, and agentic execution reshape how campaigns get planned and activated.
Contact
Email: kenneth@ripley.media
Domain: www.ripley.media
© 2026 Ripley Media Agentic