Operator-led CTV + programmatic GTM, partnerships, and packaging.
Focus: agent-ready inventory, workflow friction removal, measurable pilots.
Agentic AI • Programmatic CTV • Partnerships
Turn agentic concepts into measurable CTV growth.
A measured path to agentic success—starting with the first rung of agentic-ready inventory, governance, and execution—so you’re positioned to capture the growth to come.
Find the leverage
Identify the highest-impact agentic use case and the smallest pilot that proves value.
Make it transact
Clean offers + metadata so partners (and agents) can discover, buy, and measure without friction.
Prove it fast
Execute a 30-day sprint that delivers a readiness scorecard, a pilot plan, and measurable outcomes.
The CTV problem isn't AI. It's workflow friction.
Agentic buying will route spend toward inventory that's clean, machine-readable, and easy to transact. The winners reduce manual steps in packaging, activation, and measurement — without massive rewrites.
Inventory readiness
Make offers discoverable and executable with clear rules + consistent metadata.
Friction reduction
Reduce tickets, handoffs, and rework to shorten time-to-spend.
Measurable outcomes
Pilot tied to repeat spend, yield, and measurement clarity.
Services
Practical, operator-led work that makes your inventory and workflows ready for agentic buying.
30-Day Agentic Readiness Sprint
Make your inventory and offers clean, machine-readable, and executable — without hijacking the roadmap.
- • Readiness scorecard + “activation tax” baseline
- • Packaging spec + gold-standard examples
- • Pilot plan + KPI definitions (time-to-launch, repeat spend, yield)
Partnership + Packaging Design
Partner-ready offers and operating terms that reduce friction and speed adoption.
- • DSP/SSP/OEM alignment
- • Two-way value exchange
- • Commercial + workflow fit
GTM + Enablement
Narrative, sales tools, and weekly execution that moves dollars.
- • Positioning + talk tracks
- • One-pagers + exec decks
- • Weekly cadence + partner pipeline
Deliverables
Concrete outputs you can use internally, take to partners, and measure against revenue.
Agentic Readiness Scorecard
A clear view of what’s clean, what’s messy, and what to fix first — tied to revenue impact.
Packaging Spec + Gold Standards
A simple packaging framework and examples that make offers machine-readable and executable.
Workflow Map + Friction Kill List
Where activation breaks today, how much it costs, and the fastest path to reduce it.
Pilot Plan + KPI Dashboard
A 30–60 day pilot with success metrics (time-to-launch, repeat spend, yield, measurement clarity).
About
Ripley Media Agentic helps CTV platforms and sellers make inventory and operating workflows “agent-ready” without consuming the product roadmap. The focus is pragmatic: clean offers, clear rules, consistent metadata, fewer handoffs, and a pilot that ties directly to measurable revenue outcomes.
Contact
If you want a measured path to agentic readiness that translates into real revenue, let’s do a short call and decide if there’s a fit.